IPS Panel

The secret behind LG TV’s life-like color and wide viewing angle is the panel. Just as the quality of the beans
determines the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel
used by LG is the reason why LG LED TVs have clearer, more consistent, and sturdy screens.

Life-like Color : IPS offers a color impression that is most identical to that of the original image.
The colors are truly closest to nature and most comfortable for the eyes.

Wide Viewing Angle : Among LCD panels, it is visibly clear that IPS shows the most consistent color and contrast from all angles. Free from color wash and contrast loss, it is the ideal panel for all purposes.

Blur-free Clarity : IPS is decidedly superior to the competing panels in the clarity of its pictures
during fast motion display, allowing blur-free, crystal-clear pictures.

Stable Screen : IPS panels are stable and sturdy, and resistant to damage, as opposed to weak
competing panels; just try a simple knock or poke at the screens to see for yourself.

Color Master Engine

Enriches all colors to previously unseen vibrancy
LG TV’s unique process not only enhances colors, but also adjusts color saturation, hue and luminance. Colors come alive with more intensity and depth.

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